3 Reasons Why Positive Reviews Are Important For Your Business
The digital age has made it easier than ever for consumers to lend their opinion on the quality of products and services. Generating a lot of praise can help you build a reputation which will effectively bring more business to your establishment.
There has been a noticeable change in the behavior of consumers when it comes to researching before purchasing a product or visiting a store. They go online to read information about your brand and or service before they settle on which company to purchase from.
THE IMPORTANCE OF POSITIVE REVIEWS:
1. Generate More Sales – According to evidence recently gathered by WebsiteBuilder, having a positive reviews produces an 18% increase in sales. It was also shown that consumers trust consumer reviews 12x’s more than any description given by the manufacturer or service providers. As such, consumers are likely to buy more from a business that has positive reviews. Not only will they decide to purchase from your store, but in more quantity as well. This is evident from the same research where it was reported that consumers are likely to spend 31% more on a business with positive reviews.
2. Trust – a business with positive reviews helps builds trust with their loyal customers. 72% of the consumers surveyed in the WebsiteBuilder survey said that positive reviews helps build trust with the brand. Maintaining them is what is difficult. This is why your business must continue to deliver quality and cost efficient goods to ensure continuous positive reviews and sustain such public trust. Kevin O’Leary (aka Mr. Wonderful from Shark Tank) gives great insight on the importance of reputation and branding here.
3. Save on Marketing Costs – As discussed, positive reviews about product and services is very valuable. Word spreads around by virtue of referral to family and friends and the business will gain more in popularity. Reviews also contribute to 10% of the google SERP ranking which means positive reviews can push your business up the ranking in google search. Businesses with positive reviews can see a 4.6% increase in the conversion rate of their ads as well. This means that businesses can sufficiently cut down on marketing expenses as their products continually are boosted by consumers who have become brand ambassadors of their business indirectly because of their reviews.
We know it can be a challenge managing all the reviews that are coming in from places like Yelp, Google, TripAdvisor and more. Learn more about how we can help with your Reputation Management as well as how we can help generate more positive reviews for your business. Contact us to learn more!