The Art of Social Media Posting
Virtually everyone these days engages with social media on some level — Instagram, Facebook and even GMB (Google My Business) posts are all extremely important channels for your business to develop its online presence and extend its customer base.
Social media means business
According to the Pew Research Centre, 6 out of 10 adults have Instagram accounts — 100% of those will use local services at some point. 4.50 million businesses use Facebook Pages and Facebook has 1.32 billion daily active users — many of these are looking for local services!
Social media posting for your business is something of an art form than can yield tremendous benefits for your business — if the art is mastered. And of course Google GMB absolutely loves social channels, so it’s really worthwhile to get these up and running.
With so many channels to post on, Ignite360 has developed 2 main social services products — Social Post and Social Comment – to help you master the art of social posting.
Here are some tips to make the most of it:
TIP 1 – Know your optimal times for each platform and post then
There are many scientific studies and tools that have measured the best times to post on certain platforms. All of these have shown that, according to (for example) Facebook’s News Feed algorithm, engagement rates are higher by 18% on Thursday and Fridays. Use this knowledge to your advantage and create content through your Ignite360 Social Post tool, scheduled to publish on the high engagement days and times — Instagram has a daily sweet spot at 6pm for weekdays, and Twitter for 1 – 3pm on weekdays too, according to SumAll. And across the board, all engagement was higher on weekends — Kissmetrics put it at 32% for Facebook shares in particular.
TIP 2 – Post frequently
People are a changeable bunch and “out of sight, out of mind” is a phrase that rings true with social media. If you have something engaging or fun to share, get it out there as frequent entertaining or useful posts create greater connection with your potential customer base. This in turn creates a stronger brand identity for you and they connect with that too. Use the Social Post tool to set your time and dates for your posts, and Ignite’s feature will take care of the rest.
TIP 3 – Pics or it didn’t happen
Photos result in a resounding 35% more shares. Engagement is always better than just clicks, and photos give the shareability that helps spread your message, image or brand name out there into social media — control all of your social accounts pictures through one dashboard with Ignite, so you can have your virtual photo albums managed in one handy-dandy location.
TIP 4 – Interact and engage back!
Social media is great for bilateral communication — your audience gets to engage with you and you can engage right back through comments! Social Comment from Ignite360 allows you to amalgamate all of the comments from every channel, in one dashboard, so you need never miss a chance to chat and banter with your audience, tell them about new products and even give direct customer service — which everyone loves!
Social Media Ninja wannabe? Get Ignite360 and become a master! Contact us today to find out more.